Because I didn't already have enough reasons to want to go to Sweden:

Permanent Vacation

"Permanent Vacation is a group of creative people based on the west coast of Sweden. We foremost do what others refers to as fashion. But we also do lots of other stuff; photograph, play records, special design work clothes, colabs, writing, styling for music videos and so on."

"About the clothing line.
Tired of all impractical pretensions in fashion today, Permanent Vacation are inspired by the classic gentleman's way of dressing; dapper, shapely, comfortable and useful, garments aimed to love, wear out and repair. "